Press Room


SANTA ANA, Calif. – October 19, 2015 – For Goodwill of Orange County, the busiest season of the year isn’t the retail extravaganza that is Black Friday. For Goodwill it happens much earlier – Halloween.

Goodwill of Orange County is O.C.’s largest nonprofit, generating more than $52 million last year from its collection of 22 retail stores, along with an online retail component and wholesale store. In the month of October alone, sales reached $4.8 million last year, marking a seven percent increase from 2013 sales in the same month. More than 240,000 transactions are made at OC Goodwill stores during the month of October; that’s a 20% increase in the number of purchases made monthly throughout the rest of the year.

Halloween continues to be such big business for Goodwill of Orange County that sections within each of its stores, devoted to all things Halloween, begin to spring up in mid-September. From costumes, to accessories like wigs and face makeup, shoes and trick-or-treat bags, Goodwill of Orange County is the ultimate, one-stop Halloween destination.

“Most people don’t realize this, but Halloween is when we generate the most sales for our retail stores – we see a record-setting amount of sales and shoppers at our Goodwill stores who come to find unique and affordable costumes,” said Frank Talarico, Jr., President and CEO of Goodwill of Orange County.

Goodwill’s retail team begins touring Halloween industry trade shows as early as February to cull data on costume trend forecasts and by summer, store employees are already combing through donations to find Halloween-appropriate pieces. The finds are then grouped into assorted themed racks highlight the season’s biggest costume trends, including Day of the Dead or Dia De Los Muertos, pirates, super heroes, princesses, witches and more.

Goodwill’s costume selection is not only a budget-friendly way to find your Halloween get-up, but also allows customers to be creative with mixing and matching pieces for truly one-of-a-kind costumes. The stores offer costumes for adults, children and even pets.

Revenue from the purchase of Halloween items supports Goodwill’s job training and career services for the thousands of people Goodwill of Orange County serves annually. Goodwill of Orange County also welcomes donations of any of old costumes – bring yours in today – maybe you’ll walk out with another.

About Goodwill of Orange County Since 1924, Goodwill of Orange County has been in the business of helping people who are facing barriers to entering the workforce in a meaningful, fulfilling manner. Founded on the belief that every person should have the opportunity to achieve the independence that work provides, Goodwill is most recognized for being the conduit where donated goods are sold in America’s favorite thrift stores to generate the revenue that provides the services to those who face employment challenges. Celebrating its 90th year in 2014, Goodwill of Orange County has supported hundreds of thousands of Orange County residents since its inception by creating and providing quality training and employment services to empower its program participants to be productive and independent. The nonprofit organization has dozens of programs that support this effort, including the Goodwill Fitness Center, Orange County’s only facility specially designed for people suffering from chronic illnesses and physical disabilities; its global approach to serving veterans and their families, Goodwill of Orange County Tierney Center for Veteran Services, which helps former service members and their families find resources and services to meet and serve their unique needs, including housing, job placement, education, and wellness; and its Assistive Technology Exchange Center (ATEC), which provides access to more than 1,000 state-of-the-art technology devices for children and adults with disabilities. These are just a few of Goodwill of Orange County’s innovative programs that have served those facing barriers in Orange County for the past nine decades. In 2012, Goodwill was named one of Orange County’s Most Trusted Brands. To learn more about Goodwill of Orange County, visit




Media contact: Nicole Morrison, or (949) 200-6110